The Independent: What I Learned From Pitching WAITROSE Food
Last week, I pitched an article to my favourite food magazine. Inspired by Waitrose’s announcement that plant-based sales had soared 85 per cent, I emailed Waitrose Food‘s editor, William Sitwell, about a new series on vegan food: plant-based recipes, tips from vegan chefs, new ways of cooking with new ingredients. This series wouldn’t just appeal to vegans, I wrote, but anyone looking to eat more healthily and sustainably. The email was sent in a professional capacity, to the email address Sitwell publicises on his website – not, as claimed, a “private email”.